The fourth product of ours was Mead. That’s correct, 4 years after founding the company, our product range consisted of one spirit and three liqueurs.
The selection of mead was obvious, because bees and honey had been with us all our lives. My father graduated from the beekeeping school in Nasavrky and bees had always been his hobby. When his first and largest bee-house with 30 hives burned down due to an electrical short-circuit, it broke his heart. So we quickly built another bee-house, and we currently winterize around 150 colonies.
We stopped selling mead in 2011, primarily because the market was not ready for it. People were used to buying coloured sweetened water for CZK 70 per bottle, a price level we could not, and did not want, to match. Since then, we distil all our mead and use it as a base for other products.