Žufánek in Prague! 28.04.2003
The first store in Prague where our Slivovitz was sold: the U tří černých růží pub near the Prague Castle Steps (Zámecké schody).
When we came to Prague to pitch samples of the Slivovitz, the guys who ran this pub were the only ones who contacted us and showed interest. First, they bought three bottles. Then a case. Then two cases. Then they proposed to offer our Slivovitz to their friends in other pubs. They demanded more and more, as their sales soared. And this way, slowly, without any advertising campaign, presentations, tastings nor events in bars, we conquered Prague.
Innkeepers selling to other innkeepers.
Jirka, Petr, Milda, thank you!