The Žufánek family distillery presents a new visual concept for its OMG and OMFG gins. It is the first change to the label design since their launch. OMG was introduced in 2013 as the first craft gin in the Czech Republic. A year later it was joined by the vintage edition OMFG.

The redesign was created by Aleš Najbrt, one of the most important Czech graphic designers and founder of Studio Najbrt. He is the author of the visual identity of the Karlovy Vary International Film Festival and of the logos of Prague, Ostrava and the DOX Centre for Contemporary Art. Studio Najbrt is also behind the new visual identity of the Czech state administration. His work has long shaped the look of Czech visual culture.

The new labels work with minimalism, clear typography and an emphasis on the essentials. OMG is presented as our definitive expression of the London Dry style. OMFG as a vintage interpretation that each year brings one new botanical and never repeats itself. Every vintage is an original – the distiller's vision.

The aim of the redesign was not to change the character of the brand. Only the way we show it to the world is changing. Just like the gin itself, the new look is built on balance and consistency.

OMFG goes on sale in March 2026; OMG in its new look will reach distribution during the course of this year.