The year 2026. And with it a new annual edition of our/your OMFG gin. Every year we look for one clear impulse. A specific aroma that makes sense and fits into OMFG. This year we went after exactly that again. An aroma that stops you before you even take a sip.

The lead role goes to lemon myrtle, Backhousia citriodora. The beautifully fragrant leaves of the lemon myrtle tree, native to Australia. Lemon peel. Lime. A subtle eucalyptus note in the background. The aroma is dry, precise and long.

Lemon myrtle is commonly used in perfumery. It makes sense. It has the highest natural content of the lemon aroma compound citral of any plant. The moment Karol Lesný brought it to us, it was clear. The whole company was intoxicated with lemon. The girls from dispatch asked what smelled so lovely in here. And I answered, that'll be OMFG 2026.

The myrtle fitted into our traditional recipe completely naturally. It underlined the juniper. It brought out the citrus and lemongrass. It kept the gin's dry character. It added a gentle bitterness.

OMFG 2026 comes with a new label. It is the first redesign since its launch in 2014. An original work by Aleš Najbrt. Built purely on typography and clarity.

Aleš is one of the most important Czech graphic designers and innovators of graphic style. He is behind the visual identity of the Karlovy Vary film festival and created the logos of Prague, Ostrava, DOX and many others. Few people in the Czech Republic have influenced the visual culture of recent decades, and a whole generation of designers, as much as he has. Studio Najbrt is also the author of the new visual identity of the Czech state administration.

The gin is finished. Fine-tuned. Ready.

It goes on sale in March 2026.

Once you smell it and see the new label, you'll understand why we chose lemon myrtle this year.